Deal Sheet: 2026 Aviator Reserve

Cannon Lincoln of Starkville · Starkville, MS · VIN: 5LM5J7WC0TGL22509

Negotiation Guide

Opening Offer

$79,884

Fair Price

$81,384

Walk Away Above

$80,617

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,067

Est. Invoice$73,462

Holdback (est.)$2,396

MSRP (Sticker)$79,850

Asking Price$84,850

Markup+$5,000

Est. Dealer Margin on This Car$13,784

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$968

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$1,426

Price History

Jul 9, 2026$80,850 → $84,850(+$4,000)

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