Deal Sheet: 2026 Aviator Reserve

Courtesy Lincoln · Lafayette, LA · VIN: 5LM5J7WC0TGL21165

Negotiation Guide

Opening Offer

$72,639

Fair Price

$74,139

Walk Away Above

$73,372

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,618

Est. Invoice$66,797

Holdback (est.)$2,178

MSRP (Sticker)$72,605

Asking Price$77,605

Markup+$5,000

Est. Dealer Margin on This Car$12,987

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,043

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell20 days

Avg Sold Markup+$1,398

Price History

Jul 9, 2026$73,605 → $77,605(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d