Deal Sheet: 2026 Aviator Reserve

Findlay Lincoln · Henderson, NV · VIN: 5LM5J7WC0TGL20792

Negotiation Guide

Opening Offer

$78,444

Fair Price

$79,944

Walk Away Above

$79,177

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$69,785

Est. Invoice$72,137

Holdback (est.)$2,352

MSRP (Sticker)$78,410

Asking Price$83,410

Markup+$5,000

Est. Dealer Margin on This Car$13,625

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)+$3,295

Avg Markup (Aviator)+$5,000

% Below MSRP26%

Avg Days to Sell19 days

Avg Sold Markup+$2,191

Price History

Jul 9, 2026$79,410 → $83,410(+$4,000)

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