Deal Sheet: 2026 Aviator Reserve

Premier Lincoln · Brooklyn, NY · VIN: 5LM5J7WC0TGL16998

Negotiation Guide

Opening Offer

$69,372

Fair Price

$70,872

Walk Away Above

$70,398

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$62,233

Est. Invoice$64,331

Holdback (est.)$2,098

MSRP (Sticker)$69,925

Asking Price$74,925

Markup+$5,000

Est. Dealer Margin on This Car$12,692

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$1,274

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell21 days

Avg Sold Markup-$382

Price History

Jul 9, 2026$70,925 → $74,925(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

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+$5,000$84,12039d

Varsity Lincoln, Inc.Novi, MI

+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

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+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d