Deal Sheet: 2026 Aviator Reserve

Cannon Lincoln of Pascagoula · Pascagoula, MS · VIN: 5LM5J7WC0TGL11168

Negotiation Guide

Opening Offer

$76,486

Fair Price

$77,986

Walk Away Above

$77,543

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,619

Est. Invoice$70,932

Holdback (est.)$2,313

MSRP (Sticker)$77,100

Asking Price$82,100

Markup+$5,000

Est. Dealer Margin on This Car$13,481

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$1,071

Avg Markup (Aviator)+$5,000

% Below MSRP60%

Avg Days to Sell36 days

Avg Sold Markup-$55

Price History

Jul 9, 2026$78,100 → $82,100(+$4,000)

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