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Deal Sheet: 2026 RAV4 XLE Premium AWD
Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 4T36CRAVXTU34H470
This Is Already a Great Deal
Opening Offer
$38,815
Asking Price
$40,015
Max Price
$40,015
- • Recent buyers paid ~$533 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,533 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,503
Est. Invoice$37,324
Holdback (est.)$820
MSRP (Sticker)$41,015
Asking Price$40,015
Markup-$1,000
Est. Dealer Margin on This Car$3,512
Percentile1% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold10338
Avg Markup+$533
Median Markup$0
Best Deal-$1,971
Worst Deal+$18,162
% Sold Below MSRP51%
Avg Days to Sell26 days
Dealer Profile
Inventory166 vehicles
Avg Markup (All Models)-$936
Avg Markup (RAV4)-$981
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$894
Price History
Aug 20, 2026$40,044 → $40,015(-$29)
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