Negotiation Guide
Opening Offer
$34,478
Fair Price
$35,978
Walk Away Above
$36,093
- • Recent buyers paid ~$230 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,225
Est. Invoice$32,949
Holdback (est.)$724
MSRP (Sticker)$36,208
Dealer Add-Ons (DIA)+$1,348
Asking Price$36,208
Markup$0
Est. Dealer Margin on This Car$3,983
Percentile65% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold13680
Avg Markup-$230
Median Markup$0
Best Deal-$5,424
Worst Deal+$10,244
% Sold Below MSRP69%
Avg Days to Sell24 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (Camry)-$180
% Below MSRP92%
Avg Days to Sell48 days
Avg Sold Markup-$952
Price History
Jul 16, 2026$37,556 → $36,208(-$1,348)
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