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Deal Sheet: 2026 Ascent Onyx Edition Touring 7-Passenger
Hansel Subaru · Santa Rosa, CA · VIN: 4S4WMALD2T3408923
This Is Already a Great Deal
Opening Offer
$50,375
Asking Price
$49,015
Max Price
$49,015
- • Recent buyers paid ~$2,132 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $3,868 below what others pay — great deal
Price Breakdown
Dealer Cost$49,875
Invoice (factory)$50,975
Holdback (est.)$1,100
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$55,015
Asking Price$49,015
Markup-$6,000
Actual Dealer Margin on This Car$-860
Percentile1% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold631
Avg Markup-$2,132
Median Markup-$2,839
Best Deal-$7,730
Worst Deal+$4,249
% Sold Below MSRP80%
Avg Days to Sell37 days
Dealer Profile
Inventory198 vehicles
Avg Markup (All Models)-$490
Avg Markup (Ascent)-$5,455
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,064
Price History
Jul 9, 2026$50,975 → $49,515(-$1,460)
Jul 12, 2026$49,515 → $55,015(+$5,500)
Aug 8, 2026$55,015 → $50,975(-$4,040)
Aug 23, 2026$50,975 → $49,015(-$1,960)
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