Negotiation Guide
Opening Offer
$39,452
Fair Price
$40,952
Walk Away Above
$41,186
- • Recent buyers paid ~$467 below MSRP
Price Breakdown
Est. Dealer Cost$36,863
Est. Invoice$37,691
Holdback (est.)$828
MSRP (Sticker)$41,419
Asking Price$41,419
Markup$0
Est. Dealer Margin on This Car$4,556
Percentile74% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold622
Avg Markup-$467
Median Markup$0
Best Deal-$3,917
Worst Deal+$4,214
% Sold Below MSRP78%
Avg Days to Sell45 days
Dealer Profile
Inventory337 vehicles
Avg Markup (All Models)-$384
Avg Markup (Tacoma)-$885
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$718
Price History
Jul 25, 2026$41,319 → $41,419(+$100)
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