This Is Already a Great Deal
Opening Offer
$37,967
Asking Price
$39,141
Max Price
$39,141
- • Recent buyers paid ~$467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,120 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,138
Est. Invoice$37,972
Holdback (est.)$835
MSRP (Sticker)$41,728
Asking Price$39,141
Markup-$2,587
Est. Dealer Margin on This Car$2,003
Percentile1% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold622
Avg Markup-$467
Median Markup$0
Best Deal-$3,917
Worst Deal+$4,214
% Sold Below MSRP78%
Avg Days to Sell45 days
Dealer Profile
Inventory722 vehicles
Avg Markup (All Models)-$2,133
Avg Markup (Tacoma)-$2,196
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,722
Price History
Jul 30, 2026$40,228 → $39,141(-$1,087)
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