Deal Sheet: 2026 Tacoma SR 4WD

Bert Ogden Toyota of Harlingen · Harlingen, TX · VIN: 3TYLD5KN7TT32A918

Negotiation Guide

Opening Offer

$38,148

Fair Price

$39,648

Walk Away Above

$39,882

• Recent buyers paid ~$467 below MSRP

Price Breakdown

Est. Dealer Cost$35,702

Est. Invoice$36,505

Holdback (est.)$802

MSRP (Sticker)$40,115

Asking Price$40,115

Markup$0

Est. Dealer Margin on This Car$4,413

Percentile74% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$94

Avg Markup (Tacoma)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$255

Price History

Jul 29, 2026$40,015 → $40,115(+$100)

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