This Is Already a Great Deal
Opening Offer
$37,276
Asking Price
$38,429
Max Price
$38,429
- • Recent buyers paid ~$467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $533 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,092
Est. Invoice$35,880
Holdback (est.)$789
MSRP (Sticker)$39,429
Asking Price$38,429
Markup-$1,000
Est. Dealer Margin on This Car$3,337
Percentile26% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold622
Avg Markup-$467
Median Markup$0
Best Deal-$3,917
Worst Deal+$4,214
% Sold Below MSRP78%
Avg Days to Sell45 days
Dealer Profile
Inventory337 vehicles
Avg Markup (All Models)-$446
Avg Markup (Tacoma)-$1,541
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$260
Price History
Jul 29, 2026$39,429 → $38,429(-$1,000)
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