Deal Sheet: 2026 Tacoma SR 4WD

My Toyota of Muskegon · Muskegon, MI · VIN: 3TYLD5KN7TT029895

Negotiation Guide

Opening Offer

$38,831

Fair Price

$40,331

Walk Away Above

$40,565

• Recent buyers paid ~$467 below MSRP

Price Breakdown

Est. Dealer Cost$36,310

Est. Invoice$37,126

Holdback (est.)$816

MSRP (Sticker)$40,798

Asking Price$40,798

Markup$0

Est. Dealer Margin on This Car$4,488

Percentile74% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$325

Avg Markup (Tacoma)-$204

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$375

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