Deal Sheet: 2026 Tacoma SR 4WD

Bob Rohrman Toyota · Lafayette, IN · VIN: 3TYLD5KN5TT33B237

Negotiation Guide

Opening Offer

$37,957

Fair Price

$39,457

Walk Away Above

$39,691

• Recent buyers paid ~$467 below MSRP

Price Breakdown

Est. Dealer Cost$35,532

Est. Invoice$36,331

Holdback (est.)$798

MSRP (Sticker)$39,924

Asking Price$39,924

Markup$0

Est. Dealer Margin on This Car$4,392

Percentile74% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$170

Avg Markup (Tacoma)-$398

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$256

Price History

Jul 25, 2026$39,824 → $39,924(+$100)

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