Deal Sheet: 2026 Tacoma SR 4WD

Zeigler Toyota of Racine · Mount Pleasant, WI · VIN: 3TYLD5KN4TT030311

Negotiation Guide

Opening Offer

$37,282

Fair Price

$38,782

Walk Away Above

$39,016

• Recent buyers paid ~$467 below MSRP

Price Breakdown

Est. Dealer Cost$34,932

Est. Invoice$35,717

Holdback (est.)$785

MSRP (Sticker)$39,249

Asking Price$39,249

Markup$0

Est. Dealer Margin on This Car$4,317

Percentile74% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)+$34

Avg Markup (Tacoma)$0

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$146

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