Deal Sheet: 2026 Tacoma SR 4WD

Bert Ogden Toyota of Harlingen · Harlingen, TX · VIN: 3TYLD5KN2TT32B068

Negotiation Guide

Opening Offer

$39,423

Fair Price

$40,923

Walk Away Above

$41,157

• Recent buyers paid ~$467 below MSRP

Price Breakdown

Est. Dealer Cost$36,837

Est. Invoice$37,665

Holdback (est.)$828

MSRP (Sticker)$41,390

Asking Price$41,390

Markup$0

Est. Dealer Margin on This Car$4,553

Percentile74% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$94

Avg Markup (Tacoma)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$255

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