Deal Sheet: 2026 Tacoma SR 4WD

Kool Toyota · Grand Rapids, MI · VIN: 3TYLD5KN2TT029867

Negotiation Guide

Opening Offer

$37,857

Fair Price

$39,357

Walk Away Above

$39,591

• Recent buyers paid ~$467 below MSRP

Price Breakdown

Est. Dealer Cost$35,443

Est. Invoice$36,240

Holdback (est.)$796

MSRP (Sticker)$39,824

Asking Price$39,824

Markup$0

Est. Dealer Margin on This Car$4,381

Percentile74% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$156

Avg Markup (Tacoma)+$5

% Below MSRP79%

Avg Days to Sell34 days

Avg Sold Markup-$206

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