Deal Sheet: 2026 Tacoma SR 4WD

Shottenkirk Toyota Weatherford · Hudson Oaks, TX · VIN: 3TYLD5KN1TT34B750

Negotiation Guide

Opening Offer

$37,468

Fair Price

$38,968

Walk Away Above

$39,202

• Recent buyers paid ~$467 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,097

Est. Invoice$35,886

Holdback (est.)$789

MSRP (Sticker)$39,435

Asking Price$39,435

Markup$0

Est. Dealer Margin on This Car$4,338

Percentile74% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$351

Avg Markup (Tacoma)-$664

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup-$344

Price History

Jul 14, 2026$41,357 → $39,335(-$2,022)

Aug 1, 2026$39,335 → $39,435(+$100)

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