Deal Sheet: 2026 Tacoma TRD Pro 4WD

Serra Toyota · Milwaukee, WI · VIN: 3TYLC5LN7TT077236

Negotiation Guide

Opening Offer

$65,347

Fair Price

$66,847

Walk Away Above

$66,991

• Recent buyers paid ~$288 below MSRP

Price Breakdown

Est. Dealer Cost$59,750

Est. Invoice$61,093

Holdback (est.)$1,343

MSRP (Sticker)$67,135

Asking Price$67,135

Markup$0

Est. Dealer Margin on This Car$7,385

Percentile63% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup-$288

Median Markup$0

Best Deal-$6,092

Worst Deal+$11,995

% Sold Below MSRP64%

Avg Days to Sell65 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Tacoma)-$2,669

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

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