Deal Sheet: 2026 Tacoma Trailhunter 4WD

East Madison Toyota · Madison, WI · VIN: 3TYLC5LN6TT36D647

Negotiation Guide

Opening Offer

$64,469

Fair Price

$65,969

Walk Away Above

$66,542

• Recent buyers paid ~$1,146 below MSRP

Price Breakdown

Est. Dealer Cost$59,732

Est. Invoice$61,075

Holdback (est.)$1,342

MSRP (Sticker)$67,115

Asking Price$67,514

Markup+$399

Est. Dealer Margin on This Car$7,782

Percentile85% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold50

Avg Markup-$1,146

Median Markup-$250

Best Deal-$4,189

Worst Deal+$6,495

% Sold Below MSRP72%

Avg Days to Sell75 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$14

Avg Markup (Tacoma)-$1,139

% Below MSRP43%

Avg Days to Sell30 days

Avg Sold Markup-$108

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