Deal Sheet: 2026 Tacoma TRD Pro 4WD

Rochester Toyota · Rochester, NH · VIN: 3TYLC5LN5TT35A047

Negotiation Guide

Opening Offer

$67,365

Fair Price

$68,865

Walk Away Above

$69,009

• Recent buyers paid ~$288 below MSRP

Price Breakdown

Est. Dealer Cost$61,546

Est. Invoice$62,929

Holdback (est.)$1,383

MSRP (Sticker)$69,153

Dealer Add-Ons (DIA)+$199

Asking Price$69,352

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,806

Percentile73% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup-$288

Median Markup$0

Best Deal-$6,092

Worst Deal+$11,995

% Sold Below MSRP64%

Avg Days to Sell65 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)-$148

Avg Markup (Tacoma)-$98

% Below MSRP16%

Avg Days to Sell35 days

Avg Sold Markup+$80

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