Deal Sheet: 2026 Tacoma TRD Pro 4WD

East Madison Toyota · Madison, WI · VIN: 3TYLC5LN5TT32A403

Negotiation Guide

Opening Offer

$66,611

Fair Price

$68,111

Walk Away Above

$68,255

• Recent buyers paid ~$288 below MSRP

Price Breakdown

Est. Dealer Cost$60,875

Est. Invoice$62,243

Holdback (est.)$1,368

MSRP (Sticker)$68,399

Asking Price$68,798

Markup+$399

Est. Dealer Margin on This Car$7,923

Percentile78% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup-$288

Median Markup$0

Best Deal-$6,092

Worst Deal+$11,995

% Sold Below MSRP64%

Avg Days to Sell65 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$14

Avg Markup (Tacoma)-$1,139

% Below MSRP43%

Avg Days to Sell30 days

Avg Sold Markup-$108

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