Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Norm Reeves Toyota San Diego · San Diego, CA · VIN: 3TYLC5LN5TT26B742

Negotiation Guide

Opening Offer

$53,570

Fair Price

$55,070

Walk Away Above

$55,699

• Recent buyers paid ~$1,259 below MSRP

Price Breakdown

Est. Dealer Cost$50,133

Est. Invoice$51,259

Holdback (est.)$1,127

MSRP (Sticker)$56,329

Asking Price$56,329

Markup$0

Est. Dealer Margin on This Car$6,196

Percentile94% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold255

Avg Markup-$1,259

Median Markup-$150

Best Deal-$6,010

Worst Deal+$7,995

% Sold Below MSRP82%

Avg Days to Sell61 days

Dealer Profile

Inventory422 vehicles

Avg Markup (All Models)-$498

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$173

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