Deal Sheet: 2026 Tacoma TRD Pro 4WD

Ecodrive Toyota of Gorham · Gorham, NH · VIN: 3TYLC5LN2TT077824

Negotiation Guide

Opening Offer

$66,721

Fair Price

$68,221

Walk Away Above

$68,365

• Recent buyers paid ~$288 below MSRP

Price Breakdown

Est. Dealer Cost$60,973

Est. Invoice$62,343

Holdback (est.)$1,370

MSRP (Sticker)$68,509

Asking Price$69,308

Markup+$799

Est. Dealer Margin on This Car$8,335

Percentile86% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup-$288

Median Markup$0

Best Deal-$6,092

Worst Deal+$11,995

% Sold Below MSRP64%

Avg Days to Sell65 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$780

Avg Markup (Tacoma)+$799

% Below MSRP1%

Avg Days to Sell44 days

Avg Sold Markup+$434

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