Deal Sheet: 2026 Tacoma TRD Pro 4WD

Pinehurst Toyota · Southern Pines, NC · VIN: 3TYLC5LN1TT074168

Negotiation Guide

Opening Offer

$70,528

Fair Price

$72,028

Walk Away Above

$72,066

• Recent buyers paid ~$76 below MSRP

Price Breakdown

Est. Dealer Cost$64,173

Est. Invoice$65,615

Holdback$1,442

MSRP (Sticker)$72,104

Asking Price$72,104

Markup$0

Dealer Margin on This Car$7,931

Percentile70% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold243

Avg Markup-$76

Median Markup$0

Best Deal-$6,137

Worst Deal+$8,495

% Sold Below MSRP68%

Avg Days to Sell52 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)-$1,963

Avg Markup (Tacoma)-$876

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$787

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