Negotiation Guide
Opening Offer
$35,707
Fair Price
$37,207
Walk Away Above
$37,325
- • Recent buyers paid ~$237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,325
Est. Invoice$34,074
Holdback (est.)$749
MSRP (Sticker)$37,444
Dealer Add-Ons (DIA)+$1,695
Asking Price$41,255
Markup+$3,811
Markup includes $1,695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,930
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1546
Avg Markup-$237
Median Markup$0
Best Deal-$4,198
Worst Deal+$15,411
% Sold Below MSRP72%
Avg Days to Sell38 days
Dealer Profile
Inventory316 vehicles
Avg Markup (All Models)-$58
Avg Markup (Tacoma)-$537
% Below MSRP44%
Avg Days to Sell22 days
Avg Sold Markup-$198
Price History
Jul 25, 2026$39,139 → $35,898(-$3,241)
Jul 26, 2026$35,898 → $41,255(+$5,357)
Cheaper Tacoma SR RWD Inventory
Beaver Toyota of St. AugustineSt. Augustine, FL
-$4,018$32,73966d
Classic Toyota of HamptonHampton, VA
-$3,801$34,23351d
Classic Toyota of HamptonHampton, VA
-$3,801$35,25799d
Classic Toyota of HamptonHampton, VA
-$3,801$33,39393d
Classic Toyota of HamptonHampton, VA
-$3,801$33,74372d
Dolan ToyotaReno, NV
-$3,580$32,77465d
Vandergriff ToyotaArlington, TX
-$3,470$34,06328d
Della ToyotaPlattsburgh, NY
-$3,192$34,88786d
Sheehy Toyota of TimoniumCockeysville, MD
-$2,568$32,39632d
Sheehy Toyota of LaurelLaurel, MD
-$2,319$36,80533d