Deal Sheet: 2026 Tacoma SR 4WD

Colonial Toyota · Milford, CT · VIN: 3TYJDAKN0TT34A900

Negotiation Guide

Opening Offer

$38,396

Fair Price

$39,896

Walk Away Above

$40,130

• Recent buyers paid ~$467 below MSRP

Price Breakdown

Est. Dealer Cost$35,923

Est. Invoice$36,730

Holdback (est.)$807

MSRP (Sticker)$40,363

Asking Price$40,363

Markup$0

Est. Dealer Margin on This Car$4,440

Percentile74% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold622

Avg Markup-$467

Median Markup$0

Best Deal-$3,917

Worst Deal+$4,214

% Sold Below MSRP78%

Avg Days to Sell45 days

Dealer Profile

Inventory395 vehicles

Avg Markup (All Models)-$131

Avg Markup (Tacoma)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$127

Price History

Jul 17, 2026$39,514 → $40,263(+$749)

Jul 25, 2026$40,263 → $40,363(+$100)

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