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Deal Sheet: 2026 Tacoma TRD Off-Road 4WD
Hesser Toyota · Janesville, WI · VIN: 3TMLB5JN8TM297017
This Is Already a Great Deal
Opening Offer
$47,374
Asking Price
$48,839
Max Price
$48,839
- • Recent buyers paid ~$1,046 below MSRP
- • Asking price is already $2,427 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,558
Est. Invoice$47,604
Holdback (est.)$1,046
MSRP (Sticker)$52,312
Asking Price$48,839
Markup-$3,473
Est. Dealer Margin on This Car$2,281
Percentile8% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold6617
Avg Markup-$1,046
Median Markup-$101
Best Deal-$7,000
Worst Deal+$15,499
% Sold Below MSRP80%
Avg Days to Sell45 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$1,591
Avg Markup (Tacoma)-$3,194
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,424
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