Negotiation Guide
Opening Offer
$21,844
Fair Price
$23,344
Walk Away Above
$23,637
- • Recent buyers paid ~$441 below MSRP
- • Sitting 69 days (avg 43) — extra leverage
Price Breakdown
Est. Dealer Cost$21,537
Est. Invoice$22,255
Holdback (est.)$718
MSRP (Sticker)$23,930
Asking Price$23,568
Markup-$362
Est. Dealer Margin on This Car$2,031
Percentile66% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$842
Avg Markup (K4)-$436
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$831
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24890d
Kia of DaphneDaphne, AL
-$674$23,7962d
Kia AutosportPensacola, FL
-$674$23,79651d
University KiaHuntsville, AL
-$674$23,79637d
University KiaHuntsville, AL
-$674$23,79669d
Kia AutosportPensacola, FL
-$646$23,42937d
Serra Kia of TrussvilleBirmingham, AL
-$646$23,42946d
University KiaHuntsville, AL
-$646$23,42944d
University KiaHuntsville, AL
-$646$23,42946d
Kia of LynchburgLynchburg, VA
-$646$23,4294d