Deal Sheet: 2026 Optiq V-Series

RICK HENDRICK CADILLAC · Norfolk, VA · VIN: 3GYK3HM43TS115887

Negotiation Guide

Opening Offer

$70,021

Fair Price

$71,521

Walk Away Above

$71,780

• Recent buyers paid ~$31 above MSRP
• Sitting 97 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$62,675

Est. Invoice$64,836

Holdback (est.)$2,161

MSRP (Sticker)$72,040

Asking Price$72,040

Markup$0

Est. Dealer Margin on This Car$9,365

Percentile93% of inventory is priced lower

Days on Lot97 days

What Others Paid (Last 30 Days)

Cars Sold32

Avg Markup+$31

Median Markup$0

Best Deal-$8

Worst Deal+$995

% Sold Below MSRP97%

Avg Days to Sell55 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)+$274

Avg Markup (Optiq)$0

% Below MSRP96%

Avg Days to Sell56 days

Avg Sold Markup$0

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