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Deal Sheet: 2026 RAV4 SE FWD
Ken Garff Toyota Cheyenne · Cheyenne, WY · VIN: 2T36DRBV9TW017553
Negotiation Guide
Opening Offer
$35,641
Fair Price
$37,141
Walk Away Above
$36,967
- • Recent buyers paid ~$751 above MSRP
- • Sitting 42 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,747
Est. Invoice$33,483
Holdback (est.)$736
MSRP (Sticker)$36,794
Asking Price$37,225
Markup+$431
Est. Dealer Margin on This Car$4,478
Percentile67% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold1493
Avg Markup+$751
Median Markup+$105
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell20 days
Dealer Profile
Inventory149 vehicles
Avg Markup (All Models)-$297
Avg Markup (RAV4)+$261
% Below MSRP80%
Avg Days to Sell40 days
Avg Sold Markup-$167
Price History
Jun 11, 2026$36,794 → $37,593(+$799)
Jul 17, 2026$37,593 → $37,225(-$368)
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