Deal Sheet: 2026 RAV4 SE FWD

Mark Jacobson Toyota · Durham, NC · VIN: 2T36DRBV8TW32G001

Negotiation Guide

Opening Offer

$39,543

Fair Price

$41,043

Walk Away Above

$40,664

• Recent buyers paid ~$758 above MSRP

Price Breakdown

Est. Dealer Cost$35,854

Est. Invoice$36,659

Holdback (est.)$806

MSRP (Sticker)$40,285

Dealer Add-Ons (DIA)+$499

Asking Price$41,682

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,828

Percentile82% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup+$758

Median Markup+$85

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell21 days

Dealer Profile

Inventory281 vehicles

Avg Markup (All Models)+$1,422

Avg Markup (RAV4)+$1,397

% Below MSRP0%

Avg Days to Sell17 days

Avg Sold Markup+$941

Cheaper RAV4 SE FWD Inventory

Peterson ToyotaBoise, ID

-$1,670$35,33929d

Camelback ToyotaPhoenix, AZ

-$1,603$35,68020d

Rogers ToyotaLewiston, ID

-$1,555$36,7042d

Rogers ToyotaLewiston, ID

-$1,555$36,70413d

Grants Pass ToyotaGrants Pass, OR

-$1,546$35,5687d

Rogers ToyotaLewiston, ID

-$1,418$35,59113d

Doxon ToyotaAuburn, WA

-$1,372$37,0472d

Doxon ToyotaAuburn, WA

-$1,372$37,04714d

Doxon ToyotaAuburn, WA

-$1,372$37,0470d

Doxon ToyotaAuburn, WA

-$1,372$37,0478d