This Is Already a Great Deal
Opening Offer
$34,814
Asking Price
$35,891
Max Price
$35,891
- • Recent buyers paid ~$752 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,495 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$32,604
Est. Invoice$33,337
Holdback (est.)$733
MSRP (Sticker)$36,634
Asking Price$35,891
Markup-$743
Est. Dealer Margin on This Car$3,287
Percentile1% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold1609
Avg Markup+$752
Median Markup+$85
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell21 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$506
Avg Markup (RAV4)+$531
% Below MSRP36%
Avg Days to Sell26 days
Avg Sold Markup-$563
Price History
Jul 14, 2026$37,233 → $35,891(-$1,342)
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