Deal Sheet: 2026 RAV4 SE FWD

Town & Country Toyota · Charlotte, NC · VIN: 2T36DRBV6TW31D604

Negotiation Guide

Opening Offer

$38,345

Fair Price

$39,845

Walk Away Above

$39,466

• Recent buyers paid ~$758 above MSRP

Price Breakdown

Est. Dealer Cost$34,787

Est. Invoice$35,569

Holdback (est.)$782

MSRP (Sticker)$39,087

Dealer Add-Ons (DIA)+$1,897

Asking Price$41,783

Markup+$2,696

Markup includes $1,897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,996

Percentile91% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup+$758

Median Markup+$85

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell21 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)+$1,039

Avg Markup (RAV4)+$2,696

% Below MSRP24%

Avg Days to Sell21 days

Avg Sold Markup+$926

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