Negotiation Guide
Opening Offer
$35,886
Fair Price
$37,386
Walk Away Above
$37,010
- • Recent buyers paid ~$752 above MSRP
Price Breakdown
Est. Dealer Cost$32,604
Est. Invoice$33,337
Holdback (est.)$733
MSRP (Sticker)$36,634
Asking Price$37,433
Markup+$799
Est. Dealer Margin on This Car$4,829
Percentile73% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold1609
Avg Markup+$752
Median Markup+$85
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell21 days
Dealer Profile
Inventory1108 vehicles
Avg Markup (All Models)-$214
Avg Markup (RAV4)+$799
% Below MSRP35%
Avg Days to Sell34 days
Avg Sold Markup+$208
Cheaper RAV4 SE FWD Inventory
Peterson ToyotaBoise, ID
-$1,670$35,33928d
Rogers ToyotaLewiston, ID
-$1,555$36,7041d
Rogers ToyotaLewiston, ID
-$1,555$36,70412d
Grants Pass ToyotaGrants Pass, OR
-$1,546$35,5686d
Rogers ToyotaLewiston, ID
-$1,418$35,59112d
Family Toyota of ArlingtonArlington, TX
-$1,295$38,1679d
Parker ToyotaCoeur d'Alene, ID
-$1,258$37,00123d
Mark Miller ToyotaSalt Lake City, UT
-$1,071$37,50816d
Venice ToyotaSouth", FL
-$1,047$36,1550d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24026d