Deal Sheet: 2026 RAV4 Woodland AWD

Coad Toyota Paducah · Paducah, KY · VIN: 2T36CRAVXTW33E167

Negotiation Guide

Opening Offer

$41,961

Fair Price

$43,461

Walk Away Above

$43,213

• Recent buyers paid ~$496 above MSRP

Price Breakdown

Est. Dealer Cost$38,239

Est. Invoice$39,098

Holdback (est.)$859

MSRP (Sticker)$42,965

Dealer Add-Ons (DIA)+$449

Asking Price$43,813

Markup+$848

Markup includes $449 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,574

Percentile79% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3409

Avg Markup+$496

Median Markup$0

Best Deal-$2,930

Worst Deal+$10,000

% Sold Below MSRP56%

Avg Days to Sell24 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$272

Avg Markup (RAV4)+$653

% Below MSRP51%

Avg Days to Sell31 days

Avg Sold Markup-$412

Price History

Jul 17, 2026$42,765 → $43,813(+$1,048)

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