Deal Sheet: 2026 RAV4 XSE AWD

Sunshine Toyota · Battle Creek, MI · VIN: 2T36CRAV8TW39E674

This Is Already a Great Deal

Opening Offer

$42,622

Asking Price

$43,940

Max Price

$43,940

• Recent buyers paid ~$546 above MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $545 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$39,106

Est. Invoice$39,984

Holdback (est.)$879

MSRP (Sticker)$43,939

Dealer Add-Ons (DIA)+$1

Asking Price$43,940

Markup+$1

Markup includes $1 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,834

Percentile53% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold3993

Avg Markup+$546

Median Markup$0

Best Deal-$3,482

Worst Deal+$11,190

% Sold Below MSRP54%

Avg Days to Sell25 days

Dealer Profile

Inventory179 vehicles

Avg Markup (All Models)-$450

Avg Markup (RAV4)+$0

% Below MSRP79%

Avg Days to Sell32 days

Avg Sold Markup-$266

Price History

Aug 21, 2026$44,455 → $43,940(-$515)

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