Deal Sheet: 2026 RAV4 Woodland AWD

Jim Norton Toyota · Tulsa, OK · VIN: 2T36CRAV3TW063982

Negotiation Guide

Opening Offer

$44,052

Fair Price

$45,552

Walk Away Above

$45,330

• Recent buyers paid ~$444 above MSRP

Price Breakdown

Est. Dealer Cost$40,146

Est. Invoice$41,048

Holdback$902

MSRP (Sticker)$45,108

Dealer Add-Ons (DIA)+$995

Asking Price$45,607

Markup+$499

Dealer Margin on This Car$5,461

Percentile75% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold2841

Avg Markup+$444

Median Markup$0

Best Deal-$2,138

Worst Deal+$7,994

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)-$386

Avg Markup (RAV4)+$1,572

% Below MSRP64%

Avg Days to Sell21 days

Avg Sold Markup+$30

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