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Deal Sheet: 2026 RAV4 XLE Premium AWD
Principle Toyota · Memphis, TN · VIN: 2T36CRAV3TC30H135
This Is Already a Great Deal
Opening Offer
$38,411
Asking Price
$39,599
Max Price
$39,599
- • Recent buyers paid ~$458 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $458 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,243
Est. Invoice$36,035
Holdback (est.)$792
MSRP (Sticker)$39,599
Asking Price$39,599
Markup$0
Est. Dealer Margin on This Car$4,356
Percentile52% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold8289
Avg Markup+$458
Median Markup$0
Best Deal-$2,386
Worst Deal+$7,175
% Sold Below MSRP57%
Avg Days to Sell26 days
Dealer Profile
Inventory171 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup$0
Price History
Jun 20, 2026$40,954 → $39,599(-$1,355)
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