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Deal Sheet: 2026 RAV4 XLE Premium AWD

Rhinelander Toyota · Rhinelander, WI · VIN: 2T36CRAV8TC30J598

This Is Already a Great Deal

Opening Offer
$37,381
Asking Price
$38,537
Max Price
$38,537
  • Recent buyers paid ~$435 above MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,311 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,968
Est. Invoice$36,776
Holdback$808
MSRP (Sticker)$40,413
Asking Price$38,537
Markup-$1,876
Dealer Margin on This Car$2,569
Percentile0% of inventory is priced lower
Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold7835
Avg Markup+$435
Median Markup$0
Best Deal-$2,386
Worst Deal+$10,000
% Sold Below MSRP60%
Avg Days to Sell26 days

Dealer Profile

Inventory69 vehicles
Avg Markup (All Models)-$2,868
Avg Markup (RAV4)-$2,077
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,838

Price History

Jun 28, 2026$40,791$38,537(-$2,254)