Deal Sheet: 2026 RAV4 Woodland AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 2T36CRAV2TW060541

Negotiation Guide

Opening Offer

$41,459

Fair Price

$42,959

Walk Away Above

$42,737

• Recent buyers paid ~$444 above MSRP

Price Breakdown

Est. Dealer Cost$37,838

Est. Invoice$38,689

Holdback$850

MSRP (Sticker)$42,515

Asking Price$43,513

Markup+$998

Dealer Margin on This Car$5,675

Percentile84% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold2841

Avg Markup+$444

Median Markup$0

Best Deal-$2,138

Worst Deal+$7,994

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$297

Avg Markup (RAV4)+$1,829

% Below MSRP53%

Avg Days to Sell23 days

Avg Sold Markup-$255

Cheaper RAV4 Woodland AWD Inventory

Rhinelander ToyotaRhinelander, WI

-$2,163$41,65737d

Rhinelander ToyotaRhinelander, WI

-$2,163$41,6570d

Rhinelander ToyotaRhinelander, WI

-$2,109$41,39115d

Yellowstone ToyotaPowell, WY

-$1,650$41,00080d

Post Oak ToyotaMidwest City, OK

-$1,581$43,1386d

Venice ToyotaSouth", FL

-$1,294$41,90822d

Venice ToyotaSouth", FL

-$1,201$41,1516d

Lithia Toyota of Klamath FallsKlamath Falls, OR

-$1,177$42,30714d

SouthWest Toyota of LawtonLawton, OK

-$1,131$43,7776d

Envision Toyota of West CovinaWest Covina, CA

-$1,065$42,82034d