Deal Sheet: 2026 RAV4 Woodland AWD

Fowler Toyota · Norman, OK · VIN: 2T36CRAV0TW066824

Negotiation Guide

Opening Offer

$42,428

Fair Price

$43,928

Walk Away Above

$43,706

• Recent buyers paid ~$444 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,701

Est. Invoice$39,570

Holdback$870

MSRP (Sticker)$43,484

Asking Price$44,083

Markup+$599

Dealer Margin on This Car$5,382

Percentile76% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2841

Avg Markup+$444

Median Markup$0

Best Deal-$2,138

Worst Deal+$7,994

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory219 vehicles

Avg Markup (All Models)+$653

Avg Markup (RAV4)+$2,178

% Below MSRP40%

Avg Days to Sell22 days

Avg Sold Markup+$582

Price History

Jun 23, 2026$45,333 → $42,944(-$2,389)

Jun 26, 2026$42,944 → $44,083(+$1,139)

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