Deal Sheet: 2026 Escalade ESV Platinum Luxury

LUKE FRUIA MOTORS · Brownsville, TX · VIN: 1GYS9MKL4TR403583

Negotiation Guide

Opening Offer

$127,720

Fair Price

$129,220

Walk Away Above

$129,265

• Recent buyers paid ~$90 below MSRP

Price Breakdown

Est. Dealer Cost$112,500

Est. Invoice$116,379

Holdback (est.)$3,879

MSRP (Sticker)$129,310

Asking Price$129,310

Markup$0

Est. Dealer Margin on This Car$16,810

Percentile99% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold70

Avg Markup-$90

Median Markup$0

Best Deal-$5,428

Worst Deal+$5,305

% Sold Below MSRP93%

Avg Days to Sell35 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$1,031

Avg Markup (Escalade ESV)$0

% Below MSRP93%

Avg Days to Sell25 days

Avg Sold Markup-$1,286

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