Deal Sheet: 2026 LYRIQ Premium Luxury

BOB MOORE CADILLAC OF NORMAN · Norman, OK · VIN: 1GYKPRRL8TZ308887

Negotiation Guide

Opening Offer

$66,910

Fair Price

$68,410

Walk Away Above

$69,127

• Recent buyers paid ~$37 below MSRP
• Sitting 111 days (avg 35) — extra leverage

Price Breakdown

Est. Dealer Cost$60,764

Est. Invoice$62,860

Holdback (est.)$2,095

MSRP (Sticker)$69,844

Asking Price$69,844

Markup$0

Est. Dealer Margin on This Car$9,080

Percentile100% of inventory is priced lower

Days on Lot111 days

What Others Paid (Last 30 Days)

Cars Sold70

Avg Markup-$37

Median Markup$0

Best Deal-$2,601

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$418

Avg Markup (LYRIQ)$0

% Below MSRP92%

Avg Days to Sell29 days

Avg Sold Markup$0

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