Deal Sheet: 2026 LYRIQ Premium Luxury

JOE BULLARD CADILLAC, LLC · Mobile, AL · VIN: 1GYKPRRL7TZ301686

Negotiation Guide

Opening Offer

$69,866

Fair Price

$71,366

Walk Away Above

$71,569

• Recent buyers paid ~$37 below MSRP
• Sitting 53 days (avg 35) — extra leverage

Price Breakdown

Est. Dealer Cost$62,442

Est. Invoice$64,595

Holdback (est.)$2,153

MSRP (Sticker)$71,772

Asking Price$71,772

Markup$0

Est. Dealer Margin on This Car$9,330

Percentile100% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold70

Avg Markup-$37

Median Markup$0

Best Deal-$2,601

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)+$314

Avg Markup (LYRIQ)$0

% Below MSRP88%

Avg Days to Sell37 days

Avg Sold Markup+$2,588

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