Deal Sheet: 2026 F-150 XLT

Gene Latta Ford, Inc. · Hanover, PA · VIN: 1FTFX3L54TKD82881

Negotiation Guide

Opening Offer

$49,834

Fair Price

$51,334

Walk Away Above

$53,712

• Recent buyers paid ~$4,264 below MSRP
• Sitting 77 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,481

Est. Invoice$52,164

Holdback (est.)$1,683

MSRP (Sticker)$56,090

Asking Price$51,590

Markup-$4,500

Est. Dealer Margin on This Car$1,109

Percentile35% of inventory is priced lower

Days on Lot77 days

What Others Paid (Last 30 Days)

Cars Sold10219

Avg Markup-$4,264

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$3,062

Avg Markup (F-150)-$4,706

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,111

Price History

Jul 9, 2026$55,090 → $52,090(-$3,000)

Aug 6, 2026$52,090 → $53,090(+$1,000)

Aug 19, 2026$53,090 → $52,590(-$500)

Aug 22, 2026$52,590 → $51,590(-$1,000)

Cheaper F-150 XLT Inventory

Ford of DaltonDalton, GA

-$5,500$61,57077d

O. C. Welch FordHardeeville, SC

-$5,500$62,96577d

Ford of DaltonDalton, GA

-$5,500$61,29551d

Stivers Ford of BirminghamBirmingham, AL

-$5,500$64,49551d

Stivers Ford of BirminghamBirmingham, AL

-$5,500$53,84021d

Crain Ford, Inc.Warren, IN

-$5,250$59,02577d

Southgate FordSouthgate, MI

-$5,250$54,21023d

Southgate FordSouthgate, MI

-$5,250$54,21023d

Integrity Ford, Inc.Paulding, OH

-$5,250$54,6657d

Terry Henricks FordArchbold, OH

-$5,250$54,6657d