Negotiation Guide
Opening Offer
$49,323
Fair Price
$50,823
Walk Away Above
$53,199
- • Recent buyers paid ~$4,264 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,018
Est. Invoice$51,685
Holdback (est.)$1,667
MSRP (Sticker)$55,575
Asking Price$51,075
Markup-$4,500
Est. Dealer Margin on This Car$1,058
Percentile35% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold10219
Avg Markup-$4,264
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory85 vehicles
Avg Markup (All Models)-$3,421
Avg Markup (F-150)-$4,815
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,823
Price History
Jul 9, 2026$54,575 → $51,575(-$3,000)
Aug 6, 2026$51,575 → $52,575(+$1,000)
Aug 19, 2026$52,575 → $52,075(-$500)
Aug 22, 2026$52,075 → $51,075(-$1,000)
Cheaper F-150 XLT Inventory
Ford of DaltonDalton, GA
-$5,500$61,57077d
O. C. Welch FordHardeeville, SC
-$5,500$62,96577d
Ford of DaltonDalton, GA
-$5,500$61,29551d
Stivers Ford of BirminghamBirmingham, AL
-$5,500$64,49551d
Stivers Ford of BirminghamBirmingham, AL
-$5,500$53,84021d
Crain Ford, Inc.Warren, IN
-$5,250$59,02577d
Southgate FordSouthgate, MI
-$5,250$54,21023d
Southgate FordSouthgate, MI
-$5,250$54,21023d
Integrity Ford, Inc.Paulding, OH
-$5,250$54,6657d
Terry Henricks FordArchbold, OH
-$5,250$54,6657d