Deal Sheet: 2026 F-150 Platinum

Cloninger Ford, Inc. · Salisbury, NC · VIN: 1FTFW7LDXTFA02369

Negotiation Guide

Opening Offer

$84,387

Fair Price

$85,887

Walk Away Above

$87,704

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$80,568

Est. Invoice$83,254

Holdback (est.)$2,686

MSRP (Sticker)$89,520

Asking Price$88,020

Markup-$1,500

Est. Dealer Margin on This Car$7,452

Percentile47% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$1,671

Avg Markup (F-150)-$3,125

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,743

Price History

Jul 9, 2026$88,520 → $86,520(-$2,000)

Aug 6, 2026$86,520 → $88,020(+$1,500)

Aug 9, 2026$88,020 → $89,520(+$1,500)

Aug 12, 2026$89,520 → $88,020(-$1,500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

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-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d