Deal Sheet: 2026 F-150 Platinum

Pennyrile Ford · Hopkinsville, KY · VIN: 1FTFW7LDXTFB93761

Negotiation Guide

Opening Offer

$87,682

Fair Price

$89,182

Walk Away Above

$90,686

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$82,971

Est. Invoice$85,737

Holdback (est.)$2,766

MSRP (Sticker)$92,190

Asking Price$89,690

Markup-$2,500

Est. Dealer Margin on This Car$6,719

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$2,223

Avg Markup (F-150)-$3,533

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,097

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