Deal Sheet: 2026 F-150 Platinum

Joe Machens Ford · Columbia, MO · VIN: 1FTFW7L88TFC06557

Negotiation Guide

Opening Offer

$80,947

Fair Price

$82,447

Walk Away Above

$83,951

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$76,910

Est. Invoice$79,473

Holdback (est.)$2,564

MSRP (Sticker)$85,455

Asking Price$82,955

Markup-$2,500

Est. Dealer Margin on This Car$6,046

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$1,871

Avg Markup (F-150)-$3,260

% Below MSRP94%

Avg Days to Sell34 days

Avg Sold Markup-$1,683

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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-$2,500$89,6103d

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-$2,500$83,0603d

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-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

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AutoNation Ford KatyKaty, TX

-$2,500$90,8153d

Bluebonnet FordNew Braunfels, TX

-$2,500$83,6803d